It’s 2013 and the literary landscape looks different than it did a decade ago. Never before have authors been so accessible to their audiences. Social networking apps like Facebook, Twitter, Instagram and Pinterest have made it easy for writers to connect directly with those who read (or who might read) their books.
Some writers are reluctant to use social media while others have embraced it. We checked in with some Canadian publishers and writers to get find out who is doing what, why they do it, and if it helps to sell more books.
As many of you know I work in the Online Marketing department for Random House of Canada. Essentially, this means that I spend the majority of my day on social media platforms talking to our readers. It’s really as awesome as it sounds! I’m a huge believer in the world of social media. I find it outstanding that we now have the capability to converse with our favourite authors, actors, singers in a mere 140 characters. That’s why I was thrilled when I was approached by CBC Books to answer some questions about authors and publishers and their willingness to participate in the world of social media. You can see my interview here.
NOW for the really fun part… The Canada Writes Twitter Challenge is taking place tomorrow. What does that mean? Well I’ll once again refer to the Canada Writes webpage for clarification,
We’ve partnered with Canadian publishers Random House of Canada, Goose Lane Editions, HarperCollinsCanada and ECW Press for our next Twitter challenge (taking place on Wednesday, February 20 beginning at 10 a.m. ET). Publicists and marketing strategists from these houses will be reading your tweets. We’ll reveal the name of our very special judge next week.
As always, we will only reveal the theme of the challenge on the morning of, but know that it will be in the spirit of “Tweet Your Own Horn”.
So polish up that bugle and get ready to let the world know just how fabulous you are! Stay tuned for more details.