Chip Kidd on Creating Book Covers

The world of TED talks is quickly becoming all the rage, but I highly recommend the video below if you’re a lover of books and humor.

Chip Kidd works for Knopf Doubleday designing beautiful books and as quoted on the YouTube description,

Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. (From The Design Studio session at TED2012, guest curated by Chee Pearlman and David Rockwell.)

ENJOY!

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